In an interview with CNBC’s Jon Fortt this morning, Wadhwani stated that the images being used in Firefly come from the company’s own library. Just this morning the company released a beta of a new generative AI product called Firefly, and Adobe’s president of digital media, David Wadhwani promised that companies needn’t worry about the sourcing, and that artists would be taken care of, as well. That was before Adobe had announced its own generative AI product. They don’t see it as viable for commercial use,” he said at the time. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained. In an interview at the Upfront Summit earlier this month, Adobe’s Scott Belsky talked about the concerns that enterprise clients have around using content generated with this technology. This comes down to two main problems for users: Do they have permission to use that underlying work, and will the artist or writer be compensated for that use. One of the big problems with generative AI is understanding what source material was used to train the large language models underlying the solution.
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